A new year is both exciting and stressful for modern small
businesses. It’s exciting in that you have an entire year of opportunities and
possibilities ahead of you, but it’s stressful in that you have no
way of
knowing what the year will hold. And, while there’s not really much you can do
about the “not knowing” part, you can definitely make preparations at the start
of a new year that will hold you in good stead no matter what happens. It all
starts with conducting a “business checkup” just before or at the very
beginning of the new year.
Finances First
The first thing you’ll want to do is to speak with your
banker or financial adviser. It’s good to get a rundown on your business’s
current financial standing. Ask your finance person to look over your year-end
financial statements and give you feedback on what you’re doing well and where
you could do better.
If your financial person points out that you have a problem
with cash flow, discuss the possibility of opening up a line of credit. This
will be helpful to your business in the event that you get into a tight spot
and need funds at some point during the year.
Work with Creditors
And, speaking of credit, if you already have creditors that
you’re working with, the beginning of the year is the perfect time to set
things right with them. If you owe money that you’re having a hard time paying,
work out a new payment plan, new payment terms, or some other option to help
you get caught up. This will help to clean up your credit so that you can get
more of it in the future to aid your business.
Get the Rundown on Receivables
The new year is also a good time to pay close attention to
your receivables. Check to make sure your receivables professionals are doing
their jobs correctly and really focus in on having them track down overdue
accounts. Many people are in “get it right” mode at the start of a new year and
will be more willing to pay off their debts than they were in the past.
Cut Unnecessary Spending
Another thing you’ll want to do is to cut out any
unnecessary spending. Take a loot at your expenditures- a careful, critical
look- and if you find key areas where you’re spending too much and can cut
back, do it! This will help to ensure that all of your business money is being
put to the best possible use.
Market Yourself!
Finally, step up your marketing
efforts in the new year! Promote your business, and offer special deals to
bring in new customers. Everyone is looking for something new and different in
the new year, so it’s the perfect time to attract new clients and to do some
“reinventing” of your own as well.
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